The first Versace boutique was open in 1928, Milan, Italy. The popularity of the fashion label was almost immediate. The fashion label at present has turned into an empire of diversification in terms of business selling items such as home interior, beauty products, aftershave, perfume, Versace couture jeans, men’s apparel, woman’s apparel, couture evening wear, high fashion clothing and they even have the Versace Palazzo hotel on the gold coast of Australia and also there is construction of a hotel in Dubai. Basically since the day Versace launched it has grown ever since and became a conglomerate of businesses.
The Founder: Beneath this hugely successful business is the very guy that started it, Gianni Versace. Born, December 2, 1946, Reggio Calabria, Gianni Versace grew up with his older brother Santo and younger sister Donatella, along with his father and mother who was a dress maker. Gianni Versace started his interest in fashion at a young age when he would help his mother find precious stones that he would help embroider into dresses his mother designed. He studied architecture before moving to Milan to start a career in fashion design, in the mid 1970’s head hunters Genny and Callaghan hired him to design there leather and suede collection. After this he then went on to produce his own collection. Gianni Versace was inspired by Andy Warhol, African tribal, ancient Greek art and mythology, also modern abstract art. One of his major influences would have to be Greek mythology as the logo for Versace is the medusa head. The inspiration and connections to him having this for a logo is very interesting and almost describes what his work is all about. The medusa head is some what symbolizing the empowerment of women, a look at medusa and she would turn you into stone, she stunned people with her intimidating look, with snakes in her hair that she came to have from surviving from the loss of a partner through an affair. She then became to hold a domineering look that empowered her. This almost seems irrelevant in a way but it is not due to the fact that Gianni chose to symbolize medusa in his brand so that woman felt empowered when buying his clothes. Gianni Versace the founder, was an amazing designer he empowered woman through clothing that had bright flamboyant textiles, sleek and sexual cuts of fabric, and most of all which he beheld in his designs was being able to make a woman feel confident and sexually appealing but at the same time in a save way. Sadly Gianni Versace died on 14th of July, 1997.
Versace at present: The head designer of Versace is Donatella, Gianni Versace’s sister. She took over as head designer when Gianni Versace passed away. She has given the brand a fresh look, still keeping in tacked Gianni Versace’s legacy of empowering woman. Donatella still works to the curves of a woman’s body and cuts all the garments with the finest stretched cotton and silks. Donatella has taken to the brand with a more architectural look that is very futuristic and modern looking. The clothing that is produced now is a contrast to Gianni Versace’s clothing but it still holds all the key elements within the design that makes it Versace. There are many faces of Versace in celebrity culture, including Elton John, Elizabeth Hurley, Alx Rose, late princess Diana, Tupac Shakur, The Notorious B.I.G, also Lady Gaga and Jenifer Lopez. All these celebrities either name drop the brand as fashion knowledge or they have major deals with the brand.
Source: Inspiration: Versace